1. Introduction

Welcome to Alliance Pro ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data in accordance with the Thailand Personal Data Protection Act (PDPA). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our car rental services and website.

2. Data We Collect

We may collect, use, and store different kinds of personal data about you, including:

• Identity Data: First name, last name, passport or ID card details, driver's license information.
• Contact Data: Email address, telephone number, billing address, delivery address.
• Transaction Data: Details about payments, rental agreements, and services you have purchased from us.
• Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system, and platform.

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To perform the contract we are about to enter into or have entered into with you (e.g., booking a vehicle, managing insurance).
• To comply with a legal or regulatory obligation.
• For our legitimate interests, provided your interests and fundamental rights do not override those interests.
• Where you have provided explicit consent (e.g., marketing communications, analytics cookies).

4. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. By default, booking data is retained for the duration of the rental agreement and any subsequent mandatory legal period.

5. Your Legal Rights (PDPA)

Under the PDPA, you have the right to:

• Request access to your personal data.
• Request correction of the personal data that we hold about you.
• Request erasure of your personal data (the "right to be forgotten").
• Object to processing of your personal data.
• Request restriction of processing of your personal data.
• Withdraw consent at any time where we are relying on consent to process your personal data.

6. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your legal rights, please contact our Data Protection Officer (DPO) at: